COMM 333 - Brand Analysis
- karleyjane10
- Apr 22, 2023
- 1 min read
For this assignment, I was instructed to analyze five different advertisements from a specific brand and to identify their motivational appeals. I chose to analyze the Tarte Cosmetics Brand and five of their advertisements. Please enjoy the video below as I dissect each ad and their motivation appeals of Persuasion.
References:
Cee_G13. (2023, April 22). Loving this sunny day ☀️ #sunnyday # springvibes [Video]. TikTok. https://www.tiktok.com/@cee_g13/video/7117811970102840619?lang=en
Gass, R. H., & Seiter, J.S. (2016). Persuasion: social influence, and compliance gaining. New York: Routledge.
Luckin, Chloe. (2021, September 27 ). Tarte Lights, Camera, Lashes 4 in 1 Mascara | First Impression. [Video]. Youtube. https://www.youtube.com/watch?v=SkS9FI5xjuA
Tarte Cosmetics. (2018, May 10). Amazonian Clay Full Coverage Foundation [Video]. Facebook. https://www.facebook.com/tartecosmetics/videos/amazonian-clay-full-coverage-foundation/328792004575960/
Tarte Cosmetics. (2017, April 25). Tarte cosmetics: Believe in yourself. [Video]. YouTube. https://www.youtube.com/watch?v=mNlVMbekM88
Tarte Cosmetics. (2016, March 16). Dive into beauty with tarte cosmetics rainforest of the sea. [Video]. Youtube. https://www.youtube.com/watch?v=OgxRkkCyuvQ
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